As a key subsidiary of CTBC Financial Holding, CTBC Securities has actively embraced emerging ICT trends—such as mobile communications, social media, big data, and cloud technologies—to stay ahead in the evolving digital landscape. Demonstrating industry leadership, the company has leveraged AI-driven big data analytics to support customer churn analysis and intelligent product recommendation systems.

To enhance data integration capabilities, CTBC Securities adopted Trinity ETL to consolidate and migrate both file-based and database-originated data into its Hadoop big data platform. In tandem, the Trinity JCS (Job Control System) module was deployed to centralize and automate data processing workflows, significantly boosting the operational efficiency of its Big Data Center.

Trinity empowers enterprises to rapidly handle both structured and unstructured data—from internal documents to external web content. This includes tasks such as data matching, document archiving, online sentiment monitoring, and public opinion surveys. With Trinity, CTBC’s data analysts have been able to dramatically shorten the evaluation and implementation cycles for big data initiatives, enabling seamless integration of big data and traditional BI applications. The result is a comprehensive, scalable big data analytics platform that supports smarter decision-making across the enterprise.